You should accept a gifting campaign if it means that you: 1. get a product you really want, 2. want to build a longer term relationship with a brand, or 3. you are a smaller influencer who hasnât had much experience partnering with brands and you want to build a portfolio of your work. When I first began blogging four years ago, I actually didnât know working with brands was possible until I received my first PR email from a brand. You don’t need to reach that 50,000 follower count in order to work with brands and actually get paid. If they canât afford a YouTube video maybe you can do some Instagram stories. If you want to partner up with an influencer who is not in a category that would be typical for your brand, youâll need to convince them why you want them in your campaign and how you think they can contribute. I was excited to put together this complete guide walking you through what itâs like to work with brands as a micro-influencer whether youâve been blogging for a few years or youâre just starting out. I wasn’t sure if that would be a good idea at first, but it’s a great way to introduce yourself to the brand! Theyâll deal directly with the brand which is great but you might get offered a non-negotiable rate. Last thing is if you ever reach out to a brand and they tell you youâre âtoo small,â you can always offer to create content for them to share with their audience for a set rate. Never hurts to try, right? With a couple of button clicks, brands can reach out to influencers to start the process. Why working with brands as a micro-influencer is great! If it’s an OOTD post and you’re wearing small studded earrings? BrandSnob. Lastly, it is important for brands to reach out to micro-influencers who share a similar tone and set of values. This influencer will essentially be an advocate and representative of your brand, so make sure the niche they speak to would build a connection between their followers and your business. There are different types of influencers to choose from, but micro-influencers are the ones who stand out as a low-cost and high-ROI marketing solution. Brands are only interested in working with people who influence active audiences. Iâm only part of two direct affiliate programs with brands, Versed and Glossier, so I would suggest limiting yourself to 2-3 of your favorites for this. Brand’s LinkedIn account – search for anyone under their PR dept. They are kind of the middle man between influencers and brands. Theme by 17th Avenue. Collaborating with them has its own set of pros and cons, but the benefits often outweigh the potential challenges. Finally, Austen! If I can’t find any of those, I send my email to their firstname.lastname@example.org and usually they direct me to their PR dept. If you’ve ever been discouraged by your instagram follower count and thought, “I’ll never get to the level that I need to be to work with brands.” WRONG! Often times, you can see influencers working with them who have less than 10K followers. The exception here would be to use it to ask them for the contact in charge of influencer collaborations. If youâre looking to become a micro-influencer and grow to having 10k followers on Instagram (or more), Maddie Green is one to watch over at @the.insideview. The easiest way to reach out to brands is by messaging them on Instagram. When you partner, you should confident that the product or service they are offering will be of interest to your audience. For example, if you pick ten micro-influencers with 15,000 followers each, your potential reach is 150,000 (same as a traditional influencer). If youâre bigger than the brand and youâd be doing them a huge favor by doing a takeover, thatâs where I would suggest charging for that. Apr 19, 2018 - Working with brands is one of the many perks of becoming a blogger and/or influencer. They are the ones sending free product to Instagram influencers/small blogs. It's crucial here that you find the right specific person to contact as most people within the company probably has hundreds of emails coming to their inbox each day. With regards to reach, youâll want to gauge their klout, and how active they are â not just with their own followers, but other brands and influencers on the platform. However, the engagement of each micro-influencer is much higher than traditional influencers. Reach and accountability are two other aspects to consider when evaluating micro-influencers. Product discount or giveaway – Offering a discount on your services, especially for a micro-influencer, could be a great way to get further brand exposure in the future. Find out who they are & how brands can market with them. Step 1: Invest Time in Research. Being an influencer isnât about you, itâs about your audience. This is the dream type of collaboration you want to land where you have clear deliverables and work on a paid partnership with the brand. The brand has to make sense with your personal brand because if it doesn’t, then the partnership won’t do well and you will come off as inauthentic to your audience. If youâre aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. Iâve done lots of influencer tips and advice on my Instagram stories and on TikTok lately, and last year I recorded this video detailing the ins and outs of brand partnerships but I really havenât sat down to write this post, the official âI wanna work with brandsâ post. From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. Macro-influencer – More than 100,000 followers. Even a general email might give you a hint about email format but youâre looking for a PR or influencer email, check their Instagram bio or Facebook page for an email address, look for PR or marketing people on LinkedIn and try to connect with them or search for their email, join some blogging Facebook groups and build a network of other bloggers who might be able to swap contacts with you. For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. While a macro-influencer can reach more people, itâs likely that the micro-influencer will reach more of the right users. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. This makes it necessary for brands to reach out to influencers on Instagram. Blogging was and still is a hobby of mine. When brands donât have enough word-of-mouth marketing to be able to leverage user-generated content about them, theyâre realizing that rather than creating the content themselves, they can simply reach out to micro influencers to do so on their behalf. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a … Before you reach out to an influencer, itâs important to know their background. Make an agreement: This is a technical process where you need to discuss issues such as campaign objectives, compliance, compensation, and so on. BrandSnob is an Instagram influencer marketing platform that helps brands find and engage with influential Instagrammers. Sometimes I get the question, âhow big should my audience be before I reach out to a brand?â and the truth is that if you have 1,000 Instagram followers and quality content that is probably all you need to start working with brands. Before approaching the brand, do your research and ensure that the brand aligns with YOUR personal brand. Youâve gotten to the good stuff. Like and comment on others pictures but be genuine with your comments. Most marketers and entrepreneurs reach out to influencers via emails. A few things Iâd do for brands that say they canât pay you or canât meet your rate: Ask for feedback! ... Micro-influencer – 5,000 to 100,000 followers. This is a way of you promoting yourself. Here are a few that Iâve used over the years: InfluenceHer Collective, Activate, Tap Influence, Social Fabric, Obvious.ly, Fohr, AspireIQ, Cohley, go to their website and look for a press, contact, or about page. 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